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The Independent

Supermarket explains why they are already selling Christmas items

Asda has begun selling Christmas products in its stores and online as early as July, five months ahead of the festive season. Social media users shared images of seasonal treats like Maltesers Mini Reindeers and Haribo Merry Mix already on display. The supermarket stated that the early availability aims to help customers spread the cost of Christmas. An industry expert suggested that this strategy could boost sales, as consumers might buy items early and then repurchase closer to Christmas. The move comes amidst predictions of rising food inflation, with the British Retail Consortium forecasting a 6 per cent increase by year-end, posing challenges for household budgets.